Privacy Policy

Last Updated: 20 January 2026

1. Introduction

Willowbrook ("we", "us", or "our") is committed to protecting the personal data of our residents, their families, and visitors to our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. If you have any questions about this policy, you may contact us at [email protected].

2. Data We Collect

We may collect the following types of personal data:

Contact information such as name, email address, phone number, and mailing address, which you provide when submitting an enquiry form or contacting us directly. If you are enquiring about care for a family member, we may also collect their name, age, and general health information relevant to our services. When you visit our website, we may collect technical data including IP address, browser type, pages visited, and cookies (as described in our Cookie Policy).

3. How We Collect Data

Personal data is collected through our website enquiry form, telephone and email communications, in-person consultations and facility visits, intake and assessment processes for residents, and through cookies and analytics tools on our website.

4. How We Use Your Data

We use personal data to respond to your enquiries and provide information about our care programmes, to assess suitability and prepare personalised care plans for residents, to maintain accurate records for the delivery of care services, to communicate with family members regarding a resident's wellbeing, to improve our website and service offerings through analytics, and to comply with legal and regulatory obligations in Singapore.

5. Legal Basis for Processing

Under the PDPA, we process personal data on the basis of consent (which you provide when submitting forms or engaging our services), contractual necessity (to deliver care services), legitimate interests (to improve our services and ensure safety), and legal obligations (to meet regulatory requirements in the healthcare sector).

6. Data Sharing

We do not sell personal data to third parties. We may share data with healthcare professionals involved in a resident's care (with appropriate consent), government authorities where required by law, trusted service providers who assist us in operating our website and services (such as hosting and analytics providers), and emergency services where there is a threat to health or safety. All third-party service providers are required to handle personal data in compliance with the PDPA.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Enquiry data is typically retained for up to 24 months. Resident care records are retained in accordance with Singapore's healthcare regulations. You may request deletion of your data at any time, subject to legal and regulatory requirements.

8. Data Protection Measures

We take reasonable precautions to protect personal data from unauthorised access, use, or disclosure. These measures include secure digital storage with access controls, encryption for sensitive data in transit and at rest, regular security reviews and staff training, and physical security measures at our premises.

9. Cookies

Our website uses cookies to enhance your browsing experience and understand how visitors use our site. For detailed information about the cookies we use and how to manage your preferences, please visit our Cookie Policy.

10. Your Rights

Under the PDPA, you have the right to request access to the personal data we hold about you, to request correction of inaccurate or incomplete data, to withdraw consent for the collection, use, or disclosure of your data, and to request information about how your data has been used or disclosed within the past year. To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any site you visit.

12. Children's Privacy

Our services and website are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us so we can take appropriate steps.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable regulations. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding personal data, please contact our Data Protection Officer at:

Email: [email protected]
Address: Willowbrook, 17 Bishan Street 22, Singapore 579768
Phone: +65 6314 8657

You may also lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore if you believe your data has been handled improperly.